Understanding False Advertising Claims in Rhode Island Navigating the marketplace can be tricky, and unfortunately, not all advertisements are as truthful as they appear. When a business in Rhode Island misleads consumers through deceptive claims, it’s not just unfair – it could be illegal false advertising. If you've been a victim, understanding your rights and the steps you can take is crucial for seeking justice and potential compensation. What Exactly is False Advertising in Rhode Island? In Rhode Island, false advertising falls under the umbrella of consumer protection laws, primarily the Rhode Island Deceptive Trade Practices Act (RIGL § 6-13.1-1 et seq.). This act prohibits "unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce." While broad, it directly addresses misleading advertising. Essentially, false advertising occurs when a business makes a statement, representation, or omi...