Understanding Bait and Switch Tactics in Missouri: Your Consumer Protection Guide As consumers, we’re constantly bombarded with advertisements promising incredible deals. Most of these are legitimate attempts to attract business, but sometimes, an offer seems too good to be true because it is. This is often the hallmark of a "bait and switch" tactic – a deceptive practice designed to lure customers in with an attractive offer, only to then push them towards a more expensive or less desirable product or service. In Missouri, such deceptive practices are not just unethical; they’re illegal. This article will guide you through understanding bait and switch, identifying its signs, and empowering you with the legal steps you can take to protect your rights as a consumer. What Exactly is "Bait and Switch"? Bait and switch is a form of fraud where a seller advertises an attractive product or service (the "bait") to draw customers into th...