Understanding Bait and Switch Tactics in Kentucky: A Consumer's Guide In today's marketplace, consumers are constantly bombarded with enticing offers designed to capture their attention. While many advertisements are legitimate, some hide a darker intention: the bait and switch. This deceptive practice, unfortunately, is not uncommon, even here in Kentucky, and it preys on your trust and your wallet. Understanding what bait and switch is, how to recognize it, and what legal recourse you have is crucial for protecting your consumer rights. What is Bait and Switch? At its core, "bait and switch" is a form of deceptive advertising where a seller advertises a product or service at a very attractive, often unusually low, price or with highly desirable terms (the "bait"). However, when the consumer attempts to purchase the advertised item, the seller either: bait-and-switch-kentucky.htmlThe advertised item is unavailable, out of...