Navigating the marketplace can often feel like a minefield, with enticing offers and bold claims at every turn. While many businesses operate with integrity, the unfortunate reality is that false advertising remains a persistent issue. For consumers in Maine, understanding your rights and the legal avenues available to you when faced with deceptive practices is crucial. This article delves into the specifics of false advertising claims under Maine law, offering practical advice, detailing potential remedies, and guiding you through the steps to take when you suspect you've been misled. Understanding False Advertising in Maine In Maine, the primary legal framework for addressing false advertising and deceptive business practices is the Maine Unfair Trade Practices Act (UTPA) , codified at 5 M.R.S.A. § 207 et seq. This powerful statute is designed to protect consumers from a wide array of unfair methods of competition and unfair or deceptive acts or practices in the c...